Hate Marketing? Think Social Media
The marketing revolution
How to create their web presence
The importance of content
The 5 steps for success
What to do tomorrow
Using the social media starfish, the workshop goes through how each element works together
creating the web presence of a perceived market leader.
Central to social media marketing is content. This sometimes causes problems with coaches in knowing what and how to present the content.
Social networking is a big element but it’s the marriage of all the elements that makes social media marketing affordable, profitable and manageable.
Using video and audio in the delivery of content means that material is delivered to suit the different learning styles. Also, these materials can be repurposed easily so people have the time to consume when and where they want. But, it’s not just social media – it’s how your website works, how you capture interest and how you make sales.
Social Media integrated into everything you do. This means you are no longer selling but the provider of content and with some well placed messages, people become clients. It does work – works for my business and that of my clients.
Karen Purves, presenter
Karen Purves is the Chief Marketer at Have More Clients, creator of the
Marketing Iceberg System and Director of MaxWeb. Her passion is marketing
and making it work for others. She works with clients as a mentor, trainer
and consultant – you choose the way that best suits you. Karen has been
teaching marketing to small business owners since 1996. She has a Masters
Degree in Marketing with a small business focus.